Hyundai Motor Company America and its African American advertising company of report, Tradition Manufacturers, launched their new multicultural marketing campaign that includes the 2023 Tucson. The newest addition to the favored OKAY Hyundai sequence, the marketing campaign, titled “Tied With Tucson,” spotlights the automobile’s trendy design fueled by human-centric know-how integration and three powertrain choices to suit each way of life.
“One of many ‘stamps of approval’ for any new automobile is the response from household and buddies once you roll up for a giant occasion like a household reunion or Thanksgiving,” stated Angela Zepeda, CMO, Hyundai Motor company America. “Spotlighting a number of powertrain choices and automobile trims, our three siblings notice they’ve much more in frequent than they initially thought.”
Hyundai’s 2023 Tucson lineup of N-Line, Hybrid and Plug-In Hybrid fashions is high-performance, packaged in smooth and classy design. Showcasing superior HEV and PHEV powertrains, together with the N-Line’s 2.5L engine and sporty trim, the spot subtly underscores the automobile’s evocative design and daring presence. These choices are complemented by extra connectivity and customization than ever earlier than, making the 2023 Tucson the right-sized SUV to energy each way of life.
Designed to strengthen the connection between Hyundai and the African American neighborhood via the embedding of cultural references and nuances within the inventive messaging, the OKAY Hyundai advertising theme was first launched in Fall 2021. Bringing the identical strategy, “Tied with Tucson” showcases that connection via pleasant competitors displayed at household gatherings.
“Nothing says sibling rivalry like making an attempt to upstage one other sibling at a household gathering,” stated Erik Thomas, senior group supervisor, experiential & multicultural advertising, Hyundai Motor America. “A nuanced extension of our OKAY Hyundai theme, on this occasion, few issues matter greater than who you convey, what you convey and the way you are bringing it. Whereas their familial ‘competitors’ is real, it is an unquestionable tie when the siblings step out of their respective autos.”
The “Tied with Tucson” marketing campaign was developed by Tradition Manufacturers below the management of Eunique Jones Gibson, founder and chief inventive officer. Following a profitable collaboration on their final marketing campaign, for the spot, the company partnered as soon as once more with director Nate Edwards and manufacturing home Invisible Collective.
“This spot is the epitome of iron sharpens iron, particularly in the case of autos,” stated Jones Gibson. “Placing the highlight on three completely different girls and three completely different life, via the eyes of their respective autos this inventive helps our nonnegotiable aim to authentically rejoice African People in media, whereas serving as the newest reflection of our profitable partnering with Hyundai.”
The 2023 Tucson marketing campaign consists of video, digital and influencer executions, and can use a wide range of media platforms to amplify the messaging and automobile options similar to its a number of powertrains, high quality craftsmanship, gas effectivity and revolutionary know-how. There are 15- and -30-second variations of the spot accessible for broadcast and digital channels.
Tradition Manufacturers
Tradition Manufacturers is an impartial, minority and female-owned company that exists to authentically rejoice, replicate and signify African People in media. Based in 2017, by 15-year promoting veteran Eunique Jones Gibson, we create culturally related and affirming campaigns and content material that encourage African American audiences by making certain they really feel seen, heard and valued. At Tradition Manufacturers, we’re continuously engaged in a two-way dialog with the African American neighborhood via our owned and operated media platforms and shopper manufacturers such because the award-winning Due to Them We Can®, Due to Them We Can Field (Simply For Youngsters), #CultureTags® and Dream Village®. Tradition Manufacturers is headquartered proper exterior of the nation’s capital in Hyattsville, MD. www.culturebrands.co
Hyundai Motor Company America
Hyundai Motor America focuses on ‘Progress for Humanity’ and good mobility options. Hyundai presents U.S. shoppers a technology-rich lineup of automobiles, SUVs, and electrified autos. Our 820 sellers offered greater than 738,000 autos within the U.S. in 2021, and almost half have been constructed at Hyundai Motor Manufacturing Alabama. For extra data, go to www.HyundaiNews.com
